Unusual Name

I heard on the radio today a story about a lady in Louisiana that is upset because her daughter's name is being mispronounced. The daughter's name is spelled La-a. How would you pronounce this? .....

According to the mother, "the dash ain't silent".

Personally, I think this is ridiculous. Are we really supposed to pronounce the punctuation now? I am all for giving children unique names, but you can't be stupid about it.